For over 20 years now, the Pantone’s color of the year has influenced purchasing decisions, product development in multiple industries including home furnishing, fashion, industrial design, as well as packaging, graphic design, and product.
Nonetheless, the process of selecting the color of the year requires a trend analysis and a well-thought-out process.
In order to arrive at a selection each year, Pantone’s color specialists at the Pantone Color Institute examine the world looking for new color influences. The color selection process may span from the entertainment industry, sports, film and production, traveling, art and all areas of design.
Are you ready to see the “Living coral” in your tech gadgets, clothing, home decor and more in 2019? Recently, the Pantone Color Institute announced its 2019 color of the year, the Living Coral 16-1546. Since the early 2000s, the institute has been on the helm of choosing a color of the year. But what does this mean to you? Typically, this color will be utilized by most brands, designers and other firms in their latest batch of products.
Moreover, in 2019, the winner was chosen for its affirming and animating hue, which energizes and enlivens with a softer edge. Besides, it is no coincidence that the color evokes the fragility and beauty of marine life and oceans. More succinctly, it is worthy to remember that the coral bright color is only worthwhile if it is surrounded by a healthy environment.
In addition, pantone’s living coral colour 16-1546 emits the desired, energizing, yet familiar aspect of color found in nature. In its glamorous, yet unfortunately more elusive display beneath the sea. This effervescent and mesmerizing color is vivifying to the eye and is at the center of an evocative reef.
The Pantone colors are essential in the graphic industry. They help in creating unique designs with specific arrangements and details.
Besides, it enables the designer to pick the best and suitable shades from the swatch booklet or the PMS color chart. Furthermore, they are a great way to find the exact hue desired for developing corporate brands.
Additionally, most designers may see a color on the screen when printing differently, nonetheless, when a proof of concept is printed, the color may not be the exact match. This is why selecting a specific Pantone color with a customized code allow the designers, clients, and printers to have confidence that the color chosen will be exactly the way it appears on the swatch booklet.
Each year, the PCI studies colors and trends throughout the year in order to decide on the next color and theme. They take into account all aspects of society.
Besides, Pantone color offers color lover s an array of inspirational color combination palettes designed with the corresponding color in mind. Thousands of brands take on the task to design products with the Color of the Year. It, therefore, reinforces the importance of Pantone color in influencing trends in the market.
The Pantone color is vital to all industry players ranging from fashion designers, to tech gurus. In fact, the color has an influence on the marketing trends. Nonetheless, the choice of 2019 Pantone color is quite effervescent and mesmerizing.